Privacy Policy Deeper Underground

Deeper Underground (“we,” “our,” “us”) operates this website and store, including all related features, content, tools, services, and products (collectively, the “Services”) to offer you, our customer, a private, curated shopping experience. Deeper Underground is powered by Shopify, which enables us to provide these Services to you.

This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, interact with, or make a purchase through our Services. If any conflict arises between this Privacy Policy and our Terms of Service, this Privacy Policy governs regarding your personal information.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge and agree to the practices described here.

Personal Information We Collect

“Personal information” means information that identifies or could reasonably be linked to you. It does not include de-identified or anonymous data. The personal information we collect may include:

• Contact Information: Name, billing/shipping address, phone number, and email.

• Payment Information: Credit/debit card details, payment confirmation, and related transaction data.

• Account Details: Login credentials, preferences, settings, and saved items.

• Order & Interaction History: Items viewed, added to cart, purchased, returned, exchanged, or canceled.

• Communication: Customer support messages and other inquiries.

• Device & Usage Info: Browser, IP address, device type, and interactions with the Services.

• Cookies & Tracking: Technology that helps us personalize your experience and analyze site usage.

Sources of Personal Information

We collect your personal information:

• Directly from you when you interact with the Services.

• Automatically via your browser or device.

• From service providers such as payment processors and analytics tools.

• From partners or third parties, where applicable.

How We Use Your Information

Depending on how you use our Services, we may use your personal information to:

1. Provide & Improve Our Services

Process orders, manage accounts, arrange shipping, enable returns, personalize your shopping experience, and offer product recommendations.

2. Marketing & Advertising

Send promotional emails or texts, show you relevant ads based on your activity, or alert you to offers you may like.

3. Security & Fraud Prevention

Verify accounts, secure your data, detect fraudulent activity, and maintain the safety of our Services.

4. Customer Support

Respond to inquiries, resolve issues, and maintain a helpful relationship with you.

5. Legal Obligations

Comply with applicable laws, respond to legal requests, and enforce our policies.

How We Share Your Information

We may share personal information:

• With Shopify, our e-commerce platform provider.

• With service providers (e.g., payment processors, logistics, cloud storage).

• With marketing partners for advertising and promotional purposes (where legally allowed).

• With affiliates and within our corporate group.

• To comply with law, enforce terms, or protect rights.

• With your consent or upon your instruction (e.g., sharing through social widgets).

Relationship with Shopify

Our store is hosted on Shopify. Shopify processes your information to help us provide and improve the Services. Shopify may also use aggregated data across multiple merchants to enhance its services.

To learn more about how Shopify handles your data, visit the Shopify Consumer Privacy Policy or manage your rights via the Shopify Privacy Portal.

Third-Party Sites & Links

Our Services may link to third-party websites. We are not responsible for the privacy practices or content of those sites. You should review their policies separately.

Children’s Privacy

Our Services are not intended for children under the age of majority in your location. We do not knowingly collect data from minors. If we become aware that we have done so, we will delete it.

Security & Data Retention

While no system is 100% secure, we use commercially reasonable safeguards to protect your data. We retain your information as long as necessary to fulfill the purposes outlined here unless a longer retention period is required by law.

Your Rights & Choices

Depending on your location, you may have rights such as:

• Access – Request a copy of the personal information we hold.

• Delete – Ask us to delete your information.

• Correct – Request corrections to inaccurate data.

• Portability – Obtain and transfer your data.

• Withdraw Consent – Where consent was used, you can withdraw it.

To exercise your rights, contact us at the email or address below. We may need to verify your identity before processing your request.

You may also unsubscribe from marketing emails at any time via the unsubscribe link.

International Data Transfers

If you’re located in the EU or UK, your information may be transferred to other countries. We use legally approved mechanisms, like Standard Contractual Clauses, to safeguard your data.

Policy Updates

We may revise this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last Updated” date. Please review it periodically.

Contact Us

For any privacy-related questions or to exercise your rights, contact us at:

Email: papatweedsbeardcare@gmail.com
Address: 68 Forest Way, Humberston, Grimsby, ENG, DN36 4BX, GB

For data protection laws, Papa Tweed’s is the data controller for Deeper Underground.